Case Study
Royal Caribbean Delivers a Real-Time Personalized Guest Experience
Today’s consumers are constantly tethered to their smartphones, and they expect companies to provide highly personalized experiences in real time. As a result, modern businesses are looking to find ways to accommodate their customer’s preferences for easy access to information and services.
That was the situation facing Royal Caribbean Cruises, Ltd., a global cruise vacation company controlling and operating four global brands: Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, and Silversea Cruises.
Known for driving innovation at sea and keeping a step ahead of competitors, Royal Caribbean has embraced digital transformation internally and externally. Having already unveiled a predictive route optimization system that helps ship captains choose the best route, Royal Caribbean turned its sights to transforming the guest and crew experience.
Known for driving innovation at sea and keeping a step ahead of competitors, Royal Caribbean has embraced digital transformation internally and externally. Having already unveiled a predictive route optimization system that helps ship captains choose the best route, Royal Caribbean turned its sights to transforming the guest and crew experience.
Royal Caribbean's vision was to make information and services available in real-time on mobile devices to reduce travel friction and frustrations and allow more time for adventure and exploration. D2iQ’s Edge/IoT solution enabled the cruise line to realize that vision.