Company
D2iQ Brand
Essential guidelines for how to use our identity.
Incorrect Usage
Typography
The primary typeface for D2iQ is Akkurat Pro. It’s a sans-serif font designed by Laurenz Brunner. It is legible, modern and confident. You can read more about the typeface at lineto.com. When Akkurat is not available, Roboto can be substituted.
Colors
Color is an essential and distinctive element to the D2iQ brand. The D2iQ logo should always be printed in Pantone 2685. Pantone 2655 is an accent color and should be used sparingly as a highlight across print and digital materials for best effect.
Primary Color Palette
Pantone 2685
#330072
Pantone 2655
#9678d3
Pantone Cool Grey 11
#53565a
Secondary Color Palette
Pantone 2415
#9e247b
Rubine Red
#ce0058
Pantone 171
#ff5c39
Pantone 116
#ffcd00